How to achieve good sales in the product that you are selling? In any campaign that you are about to launch, you need to put in efforts to influence the decision making of your customers, and to be totally in the favor of your company. Well, the whole idea is to play with the psychology of the consumers!
Let’s look at some tricks, which you can use to influence the mind of the consumers. These tricks are useful not only to the ordinary sales person, but also to larger firms.
Firstly, consider using mutual exchanging, which is the most powerful trick. You can start off by giving freebies to the customers. Initially, the customer will accept it, but from the next time, he will feel obliged and will try to return the favor. For example, offer your product free initially. If the customer is satisfied with the product, he will pay for it the next time. This principle causes some confusion to some. To be effective, remember that the product should be given totally free without any condition to be fulfilled. For instance, it is definitely against the principle to quote in your sales line, “Spend over $40 and get a free download of an ebook!” The right sales tag should be “Download the ebook absolutely free!” If the ebook is really good and useful, the customer might think of buying other ebooks from your company, and even recommend your site to other friends.
The next trick is to present something as of high value, but it should cause only a small or no amount for the company to produce it. An example is that of information. The whole idea is to attract the customer that you are revealing to them a big time, valuable secret, which is not known to anyone at all. But beware that you do not turn the big secret into another advertisement.
Most customers do not reject free samples. And that’s the next tip. Give out free samples to your targeted customers. However, bear in mind you should use good quality products only. Some companies have not been successful in using this tip because they distribute samples of poor quality or even rejected products! The customers have a bad impression of the product and will therefore not buy it.
Catch the customers with words that initiate immediate action. For instance, “One time offer”, “Offer while stock lasts” and “Last Day offer”, just to name a few. These are really motivating as the customer gets the impression that the offer is valid for a limited period only and the product is limited edition. What’s next? The customer feels that he should go out and buy it before it is too late.
Another way to increase sales is to trick the customer in making a commitment, step by step towards the goal, without realizing it. How can we achieve this? To begin, when a customer requests for some information, provide him with the relevant details for free, and make him fill a form with his contact information. The content of the form can be getting offers and information about products in future. A word of caution – no advertisement at this point! Once the customer provides his contact information, then will you start the advertisement about your products and services! A good example is to conduct surveys.
You can increase the sales of your products if you apply the tricks appropriately in your business.